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American Eagle Outfitters is a retailer that dates back to 1904 but took its current form in 1977 and was reorganized in Pittsburgh's north suburbs. It has recently announced a move to a new urban headquarters campus in the city's historic "Steel Valley". more...

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It is now commonly referred to by the abbreviation "American Eagle" or simply "AE" rather than its full title. American Eagle sells a full collection of apparel that includes basics such as jeans, cargo pants, and graphic Ts as well as accessories, outerwear, and footwear targeting the 15 to 25-year old demographic primarily under the American Eagle Outfitters® and AE® brand names. The brand is ranked #2 in sales to its target demographic behind Old Navy, according to the NPD Group.

The majority of American Eagle Outfitters stores can be found in shopping malls. American Eagle Outfitters currently operates 827 stores in the United States, the District of Columbia, and Puerto Rico. In Canada, there are 71 stores. The company also operates a website on which it offers the same clothing, often with additional sizes and styles not found in the physical stores.

Chairman of the Board Jay L. Schottenstein (who also has interests in Retail Ventures, which owns Value City stores and DSW) and related members of the Schottenstein, Deshe, and Diamond families own 14% of American Eagle, including shares owned beneficially through SEI, Inc.

Design

Their designs can be described as a mix of preppy, athletic and casual, commonly referred to in the industry as "retro". It offers a full collection of products ranging from basic t-shirts, polos, wovens, cargos, corduroys, denims and shoes to more trendy and vintage-inspired graphics and logo-driven tops and distressed or hand-finished denims.

American Eagle Outfitters is often compared to the clothing companies Abercrombie & Fitch and Hollister, due to their semi-similar styles, marketing techniques, and targeted consumer demographic, as well as the department store private label brands Arizona Jean Company (JC Penney) and American Rag (Macy's).

American Eagle Outfitters brands much of their clothing with an embroidered landing eagle, similar to Abercrombie & Fitch's standing moose, Hollister Co.'s seagull, and Aeropostale's butterfly for females and bulldog for males. Additionally, American Eagle emphasizes on their date of establishment, 1977, in their marketing and design, branding the majority of their products with the date.

Unlike Abercrombie & Fitch, American Eagle Outfitters relies less on sexualized advertisements and catalogs, and is generally viewed as more "clean cut" as a brand.

Celebrity endorsements

Justin Timberlake, Eric West, Drew Barrymore, Ashton Kutcher and Eva Longoria are all known to wear American Eagle Outfitters. Currently the Australian musician Ben Lee is involved with AE and has been wearing shirts proclaiming their slogan "Live Your Life" to his concerts. The All-American Rejects also did a free acoustic concert in the American Eagle store on the Third Street Promenade in July 2006 as promotion. The characters in various new episodes of CTV's Degrassi also wear the clothing. (American Eagle used this as a way to advertise their line to the teen demographic of these shows.) For example the character of Jackson on the Disney show Hannah Montana and people on the Nickelodeon show Unfabulous have sported various shirts showing the AE logo. American Eagle also provided the wardrobe for a few seasons of the WB series Dawson's Creek. American Eagle is also the official sponsor of MTV's Spring Break, and has outfitted numerous casts of both The Real World and Road Rules. Wanda from the Canadian show Corner Gas almost always wears AE clothing and are easily identifiable on screen as such. American Eagle was also featured in an episode of NBC's The Apprentice. American Eagle has also occasionally provided the wardrobe for Uranium, a show on the satellite network Fuse.

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