Nike

Nike, Inc. (IPA: /naɪki/) (NYSE: NKE) is a major American manufacturer of athletic shoes, apparel, Nike Pro, and sports equipment. more...

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The company takes its name from Nike, the Greek Goddess of Victory, after company designer Jeff Johnson presented the name to founder Phil Knight. Nike markets its products under its own brand as well as Jordan, Nike Golf and Team Starter (among others), and subsidiaries including Bauer, Cole Haan, Converse,

Corporate influence

Nike's influences stretch from its production systems to its fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Maria Sharapova, Lebron James, Ronaldinho, Cristiano Ronaldo, Lance Armstrong, Kobe Bryant, and Michael Jordan. Nike is also well-known for signing many of the world's top football (soccer) clubs and national teams, including Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Slovenia, Croatia, Turkey, the United States men's, women's, Australia, New Zealand, Singapore, Malaysia, the India Cricket Team and England Rugby to produce their equipment.

Timeline

The 1960s

1968

Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon.;

The 1970s

1971

The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson. Soon after, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.;

1972

The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track & Field Trials in Eugene, Ore.; Romanian tennis star Emma Ballard becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.;

1973

American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.;

1974

The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.;

1977

Nike print ad with the tag "There is no finish line" is introduced.;

1978

Tennis 'bad boy' John McEnroe is signed by Nike to an endorsement contract.;

1979

Nike's Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.;

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